I wonder if you knew that visitors to your website form an instant
opinion? And they form it about you and your offer. This instant
opinion is created subconsciously. It happens automatically within the
visitors mind. It happens automatically. Your site visitors can't help
themselves. It matters not a jot how clever the text is on your page.
You can have paid an expensive professional to produce your copy for
you. The visitor need not read a single word, and yet they will form
their instant opinion.
The quality of the images on your web page won't make any
difference. Their quality doesn't affect in this instant opinion. You
might think if you make an unrepeatable offer, that your visitor is
bound to be swayed by that! I'm sorry, the instant opinion clicks in,
and your brilliant offer lies unseen. This is because the instant
opinion is made when your web page is displayed to your visitor. You
may have guessed there is something subliminal at work here. In a way,
that is right. Immediate opinions are formed by visitors to every
single website. You may have already worked out that the answer is
colors. When your web page appears to your visitor, the colors you've
used go to work on the subconscious of your visitors.
The reason this happens is because we all react psychological and
intuitively to colors. There isn't anything we can do about this.
Colors has an affect on each of us. This is one of the reasons why
companies can invest millions in getting the colors exactly right for
their products and marketing promotions. They invest this money as they
know how the psychology of color works. In their business propositions,
the big companies understand that the use of appropriate colors is a
key element. And so it is in web design. The colors of your web pages
also convey feelings and emotions to the subconscious mind of your
visitors.
By the psychological power you could encourage your website
visitors to leave your page the instant they see it. This can happen
even if the copy on your website is compelling. The chances are that
visitors who are put off by your colors are unlikely to read your copy
anyway. But all is not lost. In the same way that colors can be a turn
off, it is possible to create a positive feeling through the use of
colors. This isn't a new discovery. The psychological power of colors
is well known in the offline marketing world. It's been around with us
for decades. It doesn't make any difference whether you know about
color power, your subconscious mind is affected.
What we need to do in our website design is to ensure the color
combination on our web pages convey a positive feelings. Your choice
with your color selections is to send a sense belonging, trust and
warmth. Conversely, the feeling sent may be one of distrust, coolness
and rejection. Here is a list of colors showing the types of feelings
each will evoke:
RED
Love, strength, sense of power, energy, excitement, danger, leadership etc
ORANGE
Comfort, friendliness, confidence, courage, steadfastness, playfulness, cheerfulness etc
YELLOW
Curiosity, intelligence, brightness, amusement, caution, joy, organization etc
GREEN
Harmony, nature, healing, life, food, health, money etc
BLUE
Patience, love, peace, tranquility, trustworthiness, stability, acceptance etc
PURPLE
Wisdom, independence, nobility, ambition, dignity, luxury, royalty etc
BROWN
Earthiness, nature, durability, tribal, comfort, reliability, primitive etc
BLACK
Elegance, sophistication, health, dramatic, power, formality, style etc
WHITE
Goodness, easy, simplicity, cleanliness, purity, fresh, innocence etc
Finally, be aware that your website color scheme should reflect the
product or offering you make. What happens is that the subconscious
mind of your visitor will attempt to reconcile the colors with the
message. If it can't, it will lose interest. And you will lose your
visitor. You should spend time in determining what are the right colors
for your web pages. Try and make sure your colors and message are in
harmony. If you can achieve this, you will produce better results from
your website. In summary, the difference between the right and wrong
color scheme on your website can be the difference between profit and
loss.